To apostrophise or not to apostrophise?

Most of the time, deciding whether to use a possessive apostrophe is pretty easy If the concept...

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The dangers of email

The dangers of email are familiar, yet under-appreciated Most of us live with those dangers every...

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Using graphs to distort facts

Is this graph deliberately designed to distort the facts It’s part of a direct mail letter I...

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Softening the blow when you deliver bad news

All business owners need to deliver bad news You may need to give a reprimand, remind a staff...

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In sentences: put together ideas that belong together

Sentences with awkward or confusing structure – particularly sentences that separate ideas that...

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Long live the singular they

I’m currently enjoying Steven Pinker’s excellent 2014 book ‘The sense of style: The thinking...

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Why writing is like cooking

I love a good metaphor And in my new life as café-owning writer, I can’t help but see the...

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Making messages that are understandable and noticeable

I’m fascinated by why it is that some people notice and understand messages and other people...

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Text over faces = graffiti

Anyone who works in any aspect of communication knows that words and pictures work well together...

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