Alignment as a design tool

I was reminded this morning just how important alignment is as a design tool - as a way of making design elements look as though they belong together (and communicate the same message)I was at Hoyts - watching the endless pre-session ads before being captured by Puss in Boots (one of the joys of this school holidays!) Every time the Hoyts logo appeared on the screen, it bothered me The logo is the Hoyts name, with little red boxes on the left, and the URL printed underneath with a little open...

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