Small Business

Writing believable marketing copy

Have you ever stopped to question what makes for believable marketing copy Are you conscious that, as a writer, you use particular strategies to make your copy believable And, as a reader, do you notice that some organisations produce more believable copy that others It’s one thing to spin a great sales pitch about your product or service; it’s quite another thing to write copy that is believable to your customer base As a writer, I’m often conscious about the believability of my copy I...

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