Meet reader expectations to reduce mistakes
Here's an example of how my assumptions as a reader led to me getting a message back-to-frontMy family and I went to the Wet n Wild water slide park a few days ago We had been there for several hours before I realised that I was reading the map incorrectly, and this was encouraging me to draw the wrong conclusions about the height restrictions on different rides As my youngest child is only 7, the height restrictions were important for usHere's part of the map:Two strong assumptions guided me...
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This week I've encountered yet another situation when technology seems to get in the way and complicate communication, rather than making things more simple I've come away with a real sense that the technology interface is being used because it can be, not because it's usefulThis story is about the renewal of my business name, Information Design Centre Until recently, business names were registered at the state level Every 3 years, I received an invoice for the registration, which was easy to...
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