September 2012 - Judy Gregory Writer

The Enforcement side of the ‘3E’s

I've always thought that the Three Es theory of social marketing is a useful way of thinking about behaviour change The three Es are education, enforcement, and engineering -- and behaviour change is most likely to be successful when the three Es all work togetherThis week I saw an interesting version of engineering -- presumably being used because education and enforcement weren't having the desired effectThe engineering that's happening here is that pedestrians are prevented from...

Home Page or Front Page?

I'm noticing a shift away from the term 'home page' as the name for the entry page of a website It's starting to be called a 'front page'I wonder whether this reflects the way that websites are becoming just another form of public communication - one that sits alongside other communication media rather than being something quite different Are we beginning to apply print/book terminology to websites as the different communication media begin to mergeOr is it that 'front page' better describes...

Help readers to draw the conclusion you intend

Here's another example of a sign that expects readers to draw the right conclusion:It appears outside my local McDonald's, which is currently undergoing renovationThe problem with this sign, from my perspective, is that it doesn't make the conclusion clear for readers Why should people use the drive through And what is the link between drive through and renovationsAnd, if I want to get picky, why use the awkward 'due to', which makes the whole thing seem so stuffyMaybe the...