genre conventions

Break at your own risk: Genre conventions and why we need them

My attention has been side-tracked recently by two real estate signs that break conventions Both left me wondering what the agency was trying to achieve Are they clever attention grabbers or misguided mistakes The Watch this Space sign featured outside a neighbour’s house for almost two weeks Each time I passed Watch this Space, I wondered whether it was a For Sale sign with a rather-too-clever play on words for Space Agency Or was it something else Perhaps the house was not yet on the market...

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