Break at your own risk: Genre conventions and why we need them

My attention has been side-tracked recently by two real estate signs that break conventions Both left me wondering what the agency was trying to achieve Are they clever attention grabbers or misguided mistakes The Watch this Space sign featured outside a neighbour’s house for almost two weeks Each time I passed Watch this Space, I wondered whether it was a For Sale sign with a rather-too-clever play on words for Space Agency Or was it something else Perhaps the house was not yet on the market...

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Going public about business difficulties

Small business is tough Keeping the doors open can be a challenge, and it’s one that I’ve been feeling acutely in recent weeks My tendency to frame issues through a communication lens leads me to see business difficulties in terms of the communication challenge presented When it comes to communicating business difficulties, here are some of the options: Present a ‘front’ of success, in the hope that the image of success will generate real success (this seems to be the approach that...

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Text over faces = graffiti

Anyone who works in any aspect of communication knows that words and pictures work well together But working well together is not the same as working well on top of each other Why would the designer of the Brisbane Writers Festival program graffiti over the faces of the presenters The result is unrecognisable faces and illegible copy I'm left with a sense that the people in these images are somehow being silenced by their own words These people are authors who are coming to Brisbane to talk...

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