When nouns become verbs

I’ve never been completely comfortable with nouns that transform into verbs.

I’ve learned to put up with ‘impact’ and ‘action’. The Telstra person I was speaking to today continually promised to ‘action my request’, and I barely grimaced. I just hope that she really does follow through!

But when did ‘message’ become a verb? This morning I received this … ‘Sorry to message you so late …’.

Yes, I know, it’s all part of the way that language develops. And part of the beauty of English is our ability to do this. But it still grates … more than a little.