Alignment as a design tool

I was reminded this morning just how important alignment is as a design tool - as a way of making design elements look as though they belong together (and communicate the same message)I was at Hoyts - watching the endless pre-session ads before being captured by Puss in Boots (one of the joys of this school holidays!) Every time the Hoyts logo appeared on the screen, it bothered me The logo is the Hoyts name, with little red boxes on the left, and the URL printed underneath with a little open...

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Editing difficulties caused by layout

I've been sidetracked this holiday season with a few editing projects - all interesting documents that I couldn't say no to I often think that my working time is privileged - I get to read and think about fascinating topics, work on documents that are written with some social justice purpose, and help the authors find ways to make the work easier to read (And yes, I recognise that this sounds kind of cheesy, but it really is the way I feel about my work)But over the last few weeks...

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Seeing (but not reading) red

Churches and schools around Brisbane often use display signs to announce upcoming events or communicate words of wisdom Most remain outside the digital age, and  have a manual sign like the one shown above They all seem to have a set of black and red letters, and the signs usually incorporate a combination of black and red words within their messagesI often notice that key words are put up in red presumably to attract the attention of passers-by There's some logic in...

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